Marketing

1-10 of 23 results

Direct Marketing Assn spent $250K lobbying in 4Q

AP News yesterday

Direct Marketing Association spent $250,000 lobbying in 4Q on data breaches, caller ID The Direct Marketing Association Inc., a global lobbying vehicle for marketers, spent $250,000 lobbying the government in the fourth quarter, according to a recent disclosure form. That's even with ...

Biographical info about GM Vice Chairman Bob Lutz

AP News 4 days ago

Biographical information about GM Vice Chairman Bob Lutz NAME: Robert A. "Bob" Lutz AGE: 78. Born Feb. 12, 1932, in Zurich, Switzerland. EDUCATION: Bachelor's degree in production management, University of California-Berkeley, 1961; master's degree in business administration, University of California-Berkeley, 1962. MILITARY: ...

Correction: Toyota marketing story

AP News 5 days ago

Correction: Toyota marketing story In a story March 8 about Toyota's new ad campaign, The Associated Press reported erroneously that Toyota didn't respond to requests for comment. The company did provide information about the ad campaign, which was included in the story. ...

Facebook, Omniture expand marketing partnership

AP News 12 days ago

Facebook, Omniture expand partnership to help businesses with advertising on the social site Facebook and Omniture, the Web analytics software maker, said Wednesday they are working together to help companies use the world's largest social network as a marketing channel. Using Omniture's ...

AP Source: Chrysler to report small sales increase

AP News 14 days ago

AP Source: Chrysler to report small sales increase in February compared with last year A person briefed on the numbers says Chrysler Group LLC will report a slight sales increase when it releases February figures. The rise would be Chrysler's first year-over-year ...

NPD Group acquires Solarbuzz market research firm

AP News 14 days ago

The NPD Group acquires Solarbuzz to complement its energy market research effort Market research firm The NPD Group said Monday it has acquired Solarbuzz, a solar energy market research and consulting company. The terms were not disclosed. The NPD Group said Solarbuzz ...

Midwest home sales figures reveal mixed picture

AP News 17 days ago

Midwest home sales fall on a monthly basis in January, but improve 4 pct on 2009 sales levels In the Midwest, January home sales plummeted 37 percent from December's figure, but sales were still up nearly 4 percent over the previous year, ...

Subway defends itself against USOC attack

AP News 21 days ago

<div id="subtitle">Subway defends itself against USOC accusation of `ambush marketing'</div><div><p>The Subway restaurant chain defended its advertising campaign with swimmer Michael Phelps against the U.S. Olympic Committee's attack on 'ambush marketing.'</p><p>The USOC issued a statement Wednesday attacking nonofficial ...

Qualcomm shares fall after drop in sales forecast

AP News 21 days ago

<div id="subtitle">Qualcomm shares fall after drop in sales forecast despite strong quarterly profit</div><div><p>Qualcomm Inc. shares stumbled Thursday after the chip maker scaled back its sales forecast for 2010.</p><p>The stock fell $5.91, or 13 percent, to $41.29 in ...

Emerson 1Q profit slides 7 pct; outlook improves

AP News 21 days ago

<div id="subtitle">Emerson Electric 1st-qtr profit falls, yet outlook appears brighter; shares jump</div><div><p>Emerson Electric Co. said Tuesday its first-quarter earnings fell 7 percent led by a steep falloff in sales of products that automate industrial machinery.</p><p>But the results handily beat ...

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