Online advertising company Eyeblaster says planning initial public offering, again Online advertising company Eyeblaster Inc. is planning an initial public offering, according to a Securities and Exchange Commission filing on Wednesday, though it did not disclose an expected size or price range. ...
<div id="subtitle">Lawmakers consider clampdown on the way Internet marketers collect personal data to target ads</div><div><p>The Web sites we visit, the online links we click, the search queries we conduct, the products we put in virtual shopping carts, the personal details we reveal ...
<div><p>SAN FRANCISCO (Reuters) - Google Inc unveiled a new advertising exchange that draws on its search prowess to challenge Yahoo Inc's grip on the market for online display ads.</p><p>The new DoubleClick Ad Exchange introduced on Friday is the first major overhaul of ...
<div id="subtitle">Google draws upon expertise in search advertising to sell more visual marketing messages</div><div><p>Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.</p><p>Hoping to take an even bigger bite ...
<div><p>Google, which dominates text-based Web advertising, launched a push into the display ad market on Friday in a direct challenge to rival Yahoo!</p><p>Google, in a blog post, announced the launch of the DoubleClick Ad Exchange, billed as a "real-time marketplace" where it ...
<div id="subtitle">The advertisements seem to be delivered by multiple third-party ad networks including Google's DoubleClick.</div><div><p>Updated Thursday, Sept. 24, 2009 at 3:49 p.m. EST A number of popular websites, including Drudge Report, Horoscope.com and Lyrics.com, inadvertently served users malicious banner advertisements crafted ...
<div id="subtitle">US Internet ads fell 5 percent in 2Q, second straight drop, as recession crimped marketing</div><div><p>Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002.</p><p> ...
<div><p>US spending on Internet ads was dragged down by the dire economy in the first half of 2009, according to a report which has been released by Interactive Advertising Bureau and PricewaterhouseCoopers.</p><p>US online advertising revenue for the first six months of the ...
<div id="subtitle">Signs of online advertising revival popping up as marketing in other media remains in funk</div><div><p>After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine.</p><p>The signs ...
<div id="subtitle">Google accelerates its mobile ad expansion with $750 million purchase of AdMob</div><div><p>Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the ...
